We're had some interesting discussions in our PR Management class lately about Toyota and Tiger Woods.
Our perceptive seniors understand the importance of telling your side of the story quickly and honestly and taking responsibility when necessary.
It will be interesting the watch the Toyota executive in his Congressional testimony. As more details emerge, it becomes apparent that a better issues management system should be in place at Toyota to provide a better early warning system. But this will not be enough. An organizational culture that is less hierarchical and more flat will encourage front-line employees to speak up and suggest ideas and changes more quickly.
As for Tiger, the drip-drip of bad publicity continues.
Waiting too long, saying too little, and then bashing the media are three ways to ensure continuing disaster.
As I always tell my students, the truth will always come out sooner or later. Better to get it out sooner and have everyone move on.
We've seen how the alternative approach doesn't work...
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