Get Real!

This morning I had the pleasure of spending some time with Fred Cook, President & Chief Executive Officer of GolinHarris.
Fred and I had a great discussion about the agency business, in particular, and about Public Relations, in general.
"Get Real" is the GolinHarris approach for organizations to explore and identify what makes them authentic. Judging by the news headlines these days, a lot of companies could benefit from such sound advice.
Fred told me that his firm is continuing to explore ways to make bold, but solid decisions that benefit clients.
Of course we talked about gender and diversity in Public Relations, as that's important to his firm and also my research focus. All GolinHarris offices except Chicago are managed by women. Interesting stat.
Fred has offered to visit Syracuse University "virtually" by videoconference and we're going to see if we can make that happen in the coming academic year.